A talking Bluey that you can play Hide and Seek with!

I was lead design on the new line of Hide and Seek games with Bluey. These packages required a window for a try-me function. I completed the package and instruction sheet design and coordinated and led the lifestyle photoshoot, capturing photos for packaging, marketing, and E-commerce needs. I also designed the matching packaging for the Bingo version of this game as well as several translated versions of each game to be sold abroad.

Hidden throughout the packaging, consumers may notice several Chattermax’s hiding from YOU! I included this design easter egg as a callback to a recurring theme from the episode.