Responsibilities
Art direction
Packaging Design
Custom Illustration
Component Redesign
Instruction Sheet Layout
Orchard Toys
Orchard Toys is a UK based company creating timeless and durable preschool games. With ‘Learning made fun’ at the heart of everything they do, they’re products are proven to be the perfect balance between education and fun!
At Moose Toys, I was tasked with rebranding a select few of these items to be sold in US markets.
2024
Packaging Rebrand
My focus when reimagining these games was to maintain the original charm and colorful branding as the originals while introducing new modern and bold visuals. With a background in Children’s Book Illustration, I borrowed the same approach for cover design as I use for books: Illustrate the story of what is within. I redrew all of the art in a style that is more reminiscent to children’s media in the U.S. and modernized the color palette throughout. The end result was a 6 item line of educational preschool games with bold logos, friendly branding, and adorable fresh artwork.
