PUCK SHOT! A light skill and action tabletop game where shuffleboard meets cornhole! This spin on classic games allows players to launch pucks onto a real-wood bullseye board to earn points, knock off other players, or score big by landing in the center hole. Perfect to play at home with your family or at the bar with your friends!
At Moose Toys, I was tasked with completing this design and branding after a directional change. I collaborated closely with the product team to design an energetic and vibrant identity for Puck Shot that appeals to kids, families, and young adults alike.
Package Design
Product Render Touchup
Photoshoot Direction
Photo Touchup
RESPONSIBILITIES
2025
PUCK SHOT GAME
PUCK SHOT! A light skill and action tabletop game where shuffleboard meets cornhole! This spin on classic games allows players to launch pucks onto a real-wood bullseye board to earn points, knock off other players, or score big by landing in the center hole. Perfect to play at home with your family or at the bar with your friends!
At Moose Toys, I was tasked with completing this design and branding after a directional change. I collaborated closely with the product team to design an energetic and vibrant identity for Puck Shot that appeals to kids, families, and young adults alike.
PUCK SHOT GAME
RESPONSIBILITIES
Package Design
Product Render Touchup
Photoshoot Direction
Photo Touchup
It’s Flippin’ Fun!!
Puck Shot went through several names and brand identities throughout development due to the versatility of the product and its broad audience appeal. Once the team aligned on targeting friend groups and young adults, I took ownership of the project and led it through final execution. My goal was to create a fresh, trend-forward identity that would resonate with consumers ranging from tweens to adults.
To capture the game’s energy and excitement, I featured a large, dynamic product shot prominently on the front of the packaging. I selected a bright, bold puck color palette and paired it with a black background to amplify the vibrancy of the components. This energetic visual direction extended throughout the brand system; including the logo, type housing, callouts, and graphic elements.
To support the design, I planned and directed a lifestyle photoshoot featuring both families and groups of friends interacting with the game, helping position the product to appeal to a wide range of consumers.
